“I am a proud Bajan who also feels a strong connection to Africa and its people. I have had the pleasure and privilege of spending time on the continent and those experiences never leave you. Being able to bring Fenty Beauty and Fenty Skin in eight African countries now, and hopefully more in the future— means a lot to me.” —Rihanna
When Rihanna launched Fenty Beauty in 2017 in an unprecedented 17 countries with a vision of inclusion and global reach at its heart, she sought to help “make everyone feel beautiful and recognized, no matter their race, ethnic origin, culture or personal style”. Rihanna was inspired to create Fenty Beauty after trying to find products that would work on all skin types and tones. With Rihanna’s mandate to include, Fenty Beauty offers a wide range of products for traditionally hard-to-match skin tones, creating formulas that work for all skin types and identifying universal shades.
Soon in 2020, Rihanna has launched her clean, vegan, and eco-friendly skincare line, Fenty Skin, furthering her unwavering mission to provide simple, effective beauty solutions for everyone. As a result, she started a beauty movement and a “community that supports and encourages each other”. Rihanna created both Fenty Beauty and Fenty Skin with a global vision in mind to reinforce the notion of “beauty for all”. It’s this brand spirit that makes Rihanna’s decision to expand her Fenty brands in Africa such an important step and a natural next step.
“Each launch is exciting: we care about being available to everyone, everywhere. But the launch in Africa in eight countries is not only important to me on a personal level, but it is also a big step towards our goal of introducing Fenty Beauty and Fenty Skin to the world. ” -Rihanna
Fenty Beauty and Fenty Skin will be available for purchase across Africa, including cult skincare items such as Fenty Beauty Pro Filt’r Soft Matte Longwear Foundation and Fenty Beauty Killawatt Freestyle Highlighter, products for top-selling lip products such as Fenty Beauty Gloss Bomb and Universal Stun. Lip Luminizer, Lip Paint Longwear Fluid Lip Color, and your first skincare must-haves such as Fenty Skin Hydra Visor Invisible Moisturizer Broad Range SPF 30 Sunscreen and Fenty Skin Total Cleans’r Remove-It-All Cleanser. Additionally, customers in Africa will be able to instantly pick up the brand’s latest launches including Fenty Beauty Fenty Icon Refillable Lipstick— Luxury Semi-Matte Lipstick Collection— and Sun Stalk’r Face + Eye Bronzer & Highlighter pallete—, a do-it-all bronzer-inspired palette with two new shades of highlighter— and Fenty Skin Pre-Show Glow Instant Retexturizing Treatment: a powerful exfoliating treatment with 10% AHAs (alpha-hydroxy acids), rooibos, fruit enzymes and extracts to make your skin smooth, radiant and camera-ready in just one minute.
Within Africa, Fenty Beauty and Fenty Skin will be available starting May 27 at the following retailers:
Arc Stores www.arcstore.co.za
Color Cafe Zambia
ABOUT FENTY BEAUTY
Fenty Beauty, led by CEO Robyn Rihanna Fenty, is a partnership between Rihanna and LVMH. Rihanna created Fenty Beauty “to include people everywhere,” focusing on a wide range of traditionally hard-to-match skin tones, developing formulas that work for all skin types, and refining universal shades. Her vision is above all to inspire: “Makeup is there to have fun. It should never feel like pressure. It should never look like a uniform. Don’t hesitate to take risks and dare to do something new or different.”
ABOUT THE FENTY SKIN
Fenty Skin is clean, easy, and effective skincare for everyone. Led by Brand CEO Robyn Rihanna Fenty, Fenty Skin is the result of Rihanna’s personal skincare journey, global experiences, and real-world routine. Each multitasking product is specially designed to provide a streamlined, affordable, value-based mode and works beautifully with makeup on all skin tones. With ingredients from around the world, eco-friendly packaging, and vegan formulas, Fenty Skin also celebrates and respects what the planet has to offer. Fenty Skin is a partnership between Rihanna and LVMH.
Based in San Francisco, CA, KENDO creates or acquires beauty brands and focuses on transforming them into global powerhouses. The portfolio includes KVD Beauty, OLEHENRIKSEN, BITE Beauty, Fenty Skin, and Fenty Beauty by Rihanna. The name KENDO is a “Can do” pun. What characterizes KENDO is its commitment to product quality, innovation, and authentic storytelling. The brands in the KENDO portfolio are distributed in 43 countries around the world.