Black Business

Virtual Black Fitness Trainer Receives $400K Investment From Two Private Equity FIrms

Meet James Fisher Jr, founder and CEO of Mission Fit Fitness has received a $400K investment from two private equity firms: the Wellvest Capital and the Green Health Firm. James, a personal trainer and fitness instructor, helps employers who are turning to online and virtual options to help meet their employees’ health and wellness needs.

Mission Fit Fitness, located in the heart of Dallas, Texas, has spent the past seven years providing health and wellness education to employees and employers all across the country. Along the way, the company has developed the unique workout formula in the area and maybe in the country. 

 The company’s message is simple:

 1. Healthy employees are more productive than chronically ill employees.

 2. It costs less to prevent injuries or illnesses than to treat them after they occur.

 Mission Fit Fitness ties worker productivity directly to the healthcare issue. They believe that traditional approaches to the current healthcare crisis are misdirected. These traditional efforts are what we call reactive — that is, they wait until after the worker has been stricken with illness or injury, and then pay for the necessary treatments.

 The approach, which emphasizes prevention and good health promotion, is much more proactive Mission Fit Fitness is made up of a team of Exercise Physiologists, Chiropractors, Corrective Exercise Specialist, and Dietitians. Participants have even called Mission Fit Fitness sessions, “recess at work.” With programs that include: Seed to Tree, Outsmarting Fat, and Your Office are a Gym, all of which are brought onsite to your place of employment or business. They developed the unique workout formula in the area and maybe in North America. With hundreds of people from dozens of companies satisfied. This business started with just one thousand dollars in the bank and has grown in a few short years. As of March of this year, Mission Fit Health partnered with two private equity and investment firms in Texas to expand the company starting early next year.


 Due to strict regulations on how employers and companies are to use loans and grants during this time, many are choosing to reach out to us to provide virtual training, webinars and consulting where each employee can participate in everything from fitness workouts to nutrition and meal prep webinars paid for by their employer. Since March, they have added over 45 new companies, including Hospitals, Health Clinics, Schools, AAU Teams, and Senior Living Communities across five states, including Texas, Oklahoma, Louisiana, and New Mexico.

 Mission Fit Fitness’ investors, Wellvest Capital, and the Green Health Firm have invested over $15.3 million combined since 2001. Both firms believe that Mission Fit Fitness will be a game-changer in the new way of health and fitness.

Popular programs include:

 * Building your home gym

 * The 10-minute workout

 * Mapping out the kitchen

About the Founder

 James Fisher Jr is a personal trainer and fitness instructor and one of the most famous faces and bodies in the Dallas/Fort Worth area, which has established himself in the fitness industry. James’ career humbly began as a front desk representative making $7.25 an hour at a small health club in Dallas, TX. In four short years, James climbed the ranks to become one of the highest-paid personal trainers in North Texas. He became acutely aware of the need for his expertise in the corporate arena. Since 2012, James has developed a corporate fitness plan that is effectively impacting many companies throughout the Dallas area.

 James brings more than ten years of experience in the health and fitness industry. From Fortune 500 corporations to new company start-ups, he has successfully supported product and process development, enterprise resource planning, and customer relationship management. He also brings expertise in qualifying business trends and deploying initiatives. He has concentrated on developing innovative methods to ensure the quality of health and fitness services within the healthcare marketplace. He published his first book, Trial and Error: 15 Ways to Maximize your Health and Fitness Goals in 2016. James has also patented over ten successful wellness programs.

 James’ mission in life is to empower, educate, and inspire growth physically, mentally, emotionally, and financially to anyone who crosses his path.


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